“Your best? Losers always whine about their best. Winners come home and **date** the prom queen.” – Sean Connery, The Rock
A SEO Love Story
When I build websites for people, one of the most common comments is “This needs to be optimized for search engines.”
When I’m working with someone who knows their stuff, they’ll ask some more advanced questions like “Which wordpress themes are the best for SEO?” and the like.
Now we’re talking.
This is something that I’ve been working to pinpoint for a while now and finally pulled the trigger on what is easily the most marketed, highly publicized WordPress theme out there – Thesis Theme. From their website, Thesis is described as:
“The Thesis Theme framework is a premium template system for WordPress that is designed to serve as the rock-solid foundation beneath any kind of website.”
And right they are – this framework packs in an insane amount of customization and flexibility for anyone looking to drive huge traffic to a website. One of my goals for 2012 is to have 1,000 visitors a day by the end of the year and I knew I needed to make some changes to the architecture to make that happen. Here’s what I did.
The New Kid on the Block
Here’s a side by side of what my website used to look like versus what it looks like now:
The old website, built on a more traditional corporate framework, did a great job getting my business started – it was very linear and navigation driven, allowing me to showcase services and portfolios very well. It did a great job at looking professional and being a static experience. The new website is much more focused on the information my company is learning about every day – it is dynamic and integrated with social media, and is designed to really promote the articles.
It has all the same professionalism and service showcasing, but my credibility is sold in my ability to share. This is very important to me, because I think the best marketing is proving that you know what you’re talking about, not just saying who you’ve worked for in the past.
The best way to describe the re-design is that the old website was great at showcasing what Bluecloud is, the new design illustrates where Bluecloud is going.
Freshly Shaven – The Ecstasy of Clean Code
Hooking Up – The Bluecloud Website Makes Out With Custom Functions
I’m going to keep this section short because of the geekiness of it, but my goodness does this get me going!
Traffic Cialis – The Numbers Just Keep Going Up
In the grand scheme of things, the content is what’s gotten me to the next level in traffic, without question. But the metrics I’m seeing on a day to day basis with the new Thesis theme are incredible – the long tail keywords are expanding rapidly, the metrics are increasing, and the site is overall just flying in growth. It’s been about 2 weeks and I just saw the latest Google ranking updates which is why the traffic spiked so much. It’s on track to continue this growth as I focus on internet marketing and iPhone application marketing topics that genuinely interest and help people.
I could go on and on about the different parts of the Thesis theme and how you can literally do anything you want with it, but I’ll stop here. I definitely recommend this theme if you’re in the blog world or even if you just want to get on one of the most powerful platforms out there. Hell – that’s why I’m using it! If you want to learn more, you can click here for pricing and more information.