10 Great App Marketing Resources To Check Out

Over the past few months my business has gone through the roof. Not only in terms of my apps, but by being lucky enough to connect with some of the people on the front edge of the app market – individuals, appreneurs, marketers, and everyone else. I cannot stress how grateful I am to be able to learn from all these people, and I want to share my information with all of you.

In a market like this, it’s hard to find good information. Many of you found this blog via google or other methods but have a hard time finding more resources. I’m in a unique position of having people bring ideas to me and because of that, I feel a responsibility to bring that to my community. I want you all to absolutely kill it and I will do whatever I can to help make that happen for you.

This is a list of some of the coolest and cutting edge information out there right now. Realistically, I’m probably only scratching the surface, but it’s a good place to start. If I missed something, please leave a comment so everyone can hear about it.

Without further ado and in no particular order, let’s rock.

1. Chad Mureta’s App Empire

Some of you probably saw Chad’s big product launch a few months ago – a full service course designed to take your efforts from idea to reality. Chad has some major success early on in the app store and has a great story to prove it. You can read more about what he’s up to on Tim Ferriss’ Four Hour Work Week Blog.

More importantly, Chad did the first major and full scale marketing push in the “appreneur” space (and bringing that term to the forefront of the marketing world). Chad is on the “live the app lifestyle” end of the spectrum and talks about how to make a ton of money so that you can spend half your time on the beach. If you’re interested in his stuff (who isn’t?), check out his website here. It’s a very cool place to get introduced to the whole app craze.

 2. App.net

I was introduced to Josh Hubball a while ago by a mutual friend (who is going to launch the biggest music app in history, FYI) and was really impressed. App.net is a turnkey solution for app developers who need marketing assets. By putting in your iTunes URL, the app.net service will automatically pull in everything and create a beautiful website and Facebook tab.

I did a test for one of my apps too see how the whole thing worked. Pretty slick – you can see my example here: https://app.net/addictive. I didn’t do ANY of the bells and whistles, including the Facebook integration, but with 20 minutes of work, this could be even better.

App.net was started by some total slayers in the development world and are destined for big things. It’s a great solution for anyone who doesn’t have time or knowledge to build a website, etc for their app. Check out app.net by clicking here. 

3. Trey Smith

Trey has been around the internet marketing world for a while and made a bunch of money selling software a few years ago. He has since transitioned over to the app space and is doing some very cool stuff, similar to what I’ve been doing but in his own way. He’s had some big success with a few of his games and publishes his results for everyone to read about. He’s recently gotten more technical which is nice to see and shows some ways he makes money with apps.

It’s a cool blog and he’s got a good FB page going, so you should sign up for both. I also know he’s trying to SEO himself to beat out the singer trey smith on Google, so hopefully this link juice will give him some BIG juice. Check out Trey Smith Apps.

4. AdTonik

I was introduced to Michael Masters a while back and learned about this new ad platform. I’m not entirely sure how to best phrase this, but I was floored. I was sitting in my chair saying to myself “oh my god, this is the next billion dollar idea.”

Michael built and sold his own ad network a few years ago and then started AdTonik. What is it? Well – it’s Shazaam + iAds. Check this out:

You’re sitting at home watching tv, playing a game or using an app on your phone. There are some banner ads being displayed. Now, instead of some server side AdWhirl-esque parser determining what ads to serve, the app LISTENS TO WHAT’S ON TV and serves the ad that matches the commercial.

Insane, in the most brilliant way imaginable. The best part is that he can package this entire platform into a digital media buy with television, not mobile. Just an FYI, the money advertisers pay for tv ads absolutely dwarfs mobile buys. So – he’ll get the reach and power of mobile with the pricing of television.

They’re still working out some kinks, but should be up and running soon. Follow these guys by checking out their site here and check out their code on GitHub here.

5. AppClover

Appclover is going to be the next big hub for mobile marketing information. Started by Matt Lutz and Len Wright, this website is going full steam ahead to build an awesome place where you can learn about everything you could dream about regarding apps. I was actually one of the first contributors to this site and wrote the two e-books they give away about marketing and monetization.

They’ve also just launched an iPad magazine called Appreneur Mag which features great articles from top contributors around the world. I’m writing some stuff for it which is pretty exciting. More than anything, these guys are rolling out new content and products every week – last Wednesday we did an 80 minute podcast that is probably the best “mastermind” session you can ever ask for.

Check out AppClover here.

6. Appcod.es

This service is SICK. It’s the Google keyword tool for the iTunes App store – competitive research, real time rankings based on keywords, and keyword suggestions for your apps. As far as I can tell, it’s the only service out there doing this and it’s amazing. I use it for all my apps and am continuing to use it for updates.

At the very least, you should check out the powerpoint slides to see the latest news on app store keyword search topics. It’s $14.95 a month to use this service – probably the best money you can spend, in my opinion.

Check out Appcod.es by clicking here. 

7. Taylor Pierce

I had a phone call with Taylor and then read his book about the app market. Really cool stuff and someone I can completely relate to – he’s a programmer turned marketer turned business owner and understands every part of the cycle. He also worked at Apple for a summer and has an really great perspective on how that company works.

What’s refreshing about Taylor is that he’s tactical and real about expectations – he’s not going to wow you with flashy presentations and big dollar claims, he’s going to tell you how it is and then show you creative ways to make it happen.

What’s unique about Taylor is that he’s talking about selling apps and app businesses, not just making money with them. Meaning you develop and app, make it valuable, then sell it. He’s done it with a bunch of his own apps and shares great info about how to do that. He started a development firm that will build your app at zero cost if your idea is good enough, paying you a percentage of the profits once it launches. Dream come true, eh?

If you’re interested in a good, informative read, check out his book here.

8. David Janner and MakeAppMag

David contacted me a while back and asked if he could interview me. My initial response was lukewarm, as I get a lot of people asking me for that sort of info, but David came back with an impressive pitch – he is launching an iPad magazine, is going to do all the work, and is very ambitious. All I do is give him the interview and he does the rest. Yes, please.

His magazine just came out and the interview is pretty cool – I walk through a bit of how I got to where I am and talk about my method of building apps from existing apps. He’s got some other great interviews (Amish Shah, Chad Mureta) that are worth checking out. If you tell your friends about the app, you’ll be entered to win a 30 minute Skype call with me where I’ll answer any question you have, or tell you anything you want to know about how to kill it with apps (the stuff that I don’t tell everyone). Enter that contest here

Download the app and see for yourself. Also be sure to leave a good review.

9. GeoRiot

Jesse Lakes managed the iTunes Affiliate department for Apple a few years back and saw a big opportunity – international commissions on affiliate clicks. If you have a LinkShare account (you get paid every time someone downloads an app through your link), you know that you have to sign up for multiple stores around the world to capture international traffic. Who’s going to do that?

What Jesse did with GeoRiot is create a system that consolidates all the affiliate accounts into one link, maximizing the money earning potential of every click. This is a great way to turn website traffic into dollars, or in-app users into more money.

Jesse’s a great guy and has a very cool business model. Check it out here.

10. Weblance

The last I heard, oDesk and Elance did $500M in revenue in the last year….on mobile contracts alone. Read that again. THAT is crazy! Jeff Williams saw this opportunity and quickly capitalized by launching Weblance (still in beta) that is a much more engaging platform. With a pay-as-you-go model, Jeff is introducing features like 3rd party code checking so that the one-time newbie knows that he’s not getting garbage from an outsourced developer.

Jeff’s got big plans for the site and is going to make some big moves in the outsourcing world. Take a look at what he’s got going on and sign up for a beta membership (gets you a free premium membership). Check it out here. 

 

That’s it for now. I’ll publish more articles like this as I find more resources worth spreading. Again – please leave a comment if you have something I should include.

See ya!

Carter

 

 

 

COMMENTS

  • Jeff Rutherford August 21, 2012

    I’d also suggest the APPetite PR App Marketing podcast. 15 episodes so far – with more to come – featuring interviews with app developers and companies within the app ecosystem discussing app marketing.

    You can check it out at:

    http://feeds.feedburner.com/AppetitePr-AppMarketingPodcast

    Or, iTunes – http://itunes.apple.com/us/podcast/appetite-pr-app-pr-marketing/id507322544

  • Carter Thomas Carter August 21, 2012

    Hey Jeff – this looks great, thanks for posting. Stay in touch as you guys grow, looks like you’ve got a cool thing going.

    Carter

  • Ros August 21, 2012

    Thanks Carter great info as usual. Have downloaded the magazines and signed up to a few of the sites.

    This infor will come in very handy once our apps go live.

    Thanks again
    Ros

  • Carter Thomas Carter August 21, 2012

    Awesome Ros. Good luck with your launch. Hope you guys kill it.

    Carter

  • Jeff Rutherford August 22, 2012

    Carter,

    Let’s definitely stay in touch. If you know of any developers with interesting marketing strategies/tactics send them my way, I’d love to interview them for the podcast.

    Jeff

  • Pandiyarajan August 23, 2012

    Thanks for sharing such a great article on app marketing resources. I recently went though the following post on Top 10 iPhone app marketing companies list where you can contact the right person. This post has been created by one of the app review sites.
    http://www.iphoneappsreviewonline.com/news/top-10-iphone-app-marketing-companies/

  • Dominic Taylor August 24, 2012

    Awesome list. Glad to know I’m already a regular visitor of 5/10. I have some ideas I KNOW will take off. Just having some issues with funding these ventures. I plan plan on being a contributing writer to some of these sites someday so that I too can help people the way that you do. Guys like you and Trey Smith inspire me. Keep up the good work. I’ll get there some time soon! :)

  • Carter Thomas Carter August 24, 2012

    Hey Dominic – that is totally awesome and I thank you for writing. Finding ventures can be tough, but once in a while you get shown the light in strangest places if you look at it right (yes, I’m a Grateful Dead junkie).

    The best piece of advice I ever got when it comes to venture capital and raising money is this:

    “Ask for money and you get advice. Ask for advice and you get money.”

    When you’re killing it, drop a line and we’ll get your guest blog post up here.

    Carter

  • Dominic Taylor August 27, 2012

    Definitely, I already have some ideas for guest posts :)

  • Konstantin September 5, 2012

    Hello Carter!

    Came acrosse your blog via google and find it very usefull. Thanks for great content!

    Could you please help and advice where is the best place to sell apps? I mean if I have developed app, maked it valuable and make profit on selling it.

    Thanks in advance!

  • Carter Thomas Carter September 5, 2012

    Hey Konstantin,

    I’ve been checking out http://www.apptopia.com to see how the market values a few of my apps. Really cool stuff. I actually sold one for $4,500 the other day, so there’s a demand. The trick is finding the right buyer.

    If you have a niche app that’s built well and has good functionality, you may have some luck emailing the marketing team over there and giving them a heads up on your app (they can pitch it directly to buyers). But – don’t waste their time.

    Good luck!

    Carter

  • Phillip Kung September 10, 2012

    Hi Carter,

    I’ve always wanted to get into this business but I never actually got around to it… until I stumbled across your website about a month and a half ago. Ever since I’ve been completely inspired to make this a reality. I read everything I could about the industry and being successful from A-Z including all of the great content you have here and most of the content on this great list of resources as well. I also ended up watching all of the podcasts on Appclover and now 6 weeks later I’ve interviewed, hired my development/design team and have my first game in the works (as of last Wednesday).

    I’d love to be able to chat and bounce ideas off of you (specifically about marketing, publishing, cross-promoting and other methods of getting your apps our there) whenever you have some time. Drop me an email, I would definitely appreciate it!

    Either way, I think what you’re doing here is excellent. There is not alot of people that would publish the kind of information you do to help everyone else out.

    Thanks!

    Phillip

  • Carter Thomas Carter September 10, 2012

    Hey Phillip,

    That is awesome. I’m so pumped you are going for it and making it happen. That’s the stuff that makes get me fired up and keep pushing to build an empire and then share it with everyone.

    RE: your question about bouncing ideas. I do this with people, but it’s a consulting type relationship. Usually someone purchases an hour or two of my time, sends me a set of questions, then we do a Skype call or 2 and you get answers to everything you want.

    If you’re interested in that, send an email to the contact form.

    Keep rocking!

    Carter

  • lindstrom November 15, 2012

    Hello Carter! These are indeed wonderful resources! I should try considering building an app for my website. I heard that there are ways that you can make an app for your website without knowing coding things and such. Of course, the biggest dilemma is how to market your app so your efforts won’t go to waste…

  • Kate January 6, 2013

    Hi Carter,

    We are going to have a booth at MacWorld at the end of this month. Do you have any experience and/or advice on that? We are glad to be in front of people, but definitely want to maximize our time there. Any suggestions would be greatly appreciated.

    Thank you!

    Kate

  • Vinay August 20, 2013

    If I use a HTC phone image of my app marketing will be infringe any trademarks or copyrights?

  • mattia September 27, 2013

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