It seems that most people in business are starting to realize that social media, though free, really doesn’t do much unless you put a lot into it. Who has time to manage a facebook and twitter account, let alone set up a killer strategy?
Here’s an interesting article that lays out some costs for social media. Prepare yourself – it’s not cheap. And don’t worry – I’m not in the social media game so I’m being very objective with these prices.
Here’s a breakdown:
Here’s the prices:
Get a blog built starting from zero, including design, and having someone manage all your content and customer relationships (comments and emails, etc) - $1,000-$12,000 a month, median of $4K. This will change if you want to write some yourself and handle any parts of the experience. But, be honest with yourself in terms of how much you are going to do.
Blog posts written on your behalf – $50-500
Blogging is one of the best ways to jack up your SEO efforts, so make sure you have someone who knows a ton about SEO. You’ll need to balance keywords with originality to make it successful.
Start from zero, have a page designed, post creation, actively finding new followers, managing messages – $1,000-$4,000 a month.
Start from zero, design, content, customer relationships, everything - $2,000-9,000 a month
Social Media Strategy:
Full social media strategy, full outsourcing of content, design, maintenance, setup - $3,000-20,000 a month
Social Media Consulting:
Hourly rates – $50-$500/Hr
Most Charge – $75-$200/Hr
If you are interested, I urge you to read the full article here. It’s pretty interesting. I also think these prices are pretty high for Maine and are more relevant for Boston or New York, but they’re not completely off. You get what you pay for.
The Bottom Line:
• More often than not, you get what you pay for, but make sure you don’t pay for a brand name. Pay for results and knowledge, not someone who can tell you what you want to hear.
• Absolutely grill anyone you hire for this stuff. Don’t let them hit you with buzz words and fluff. If they can’t break down the entire process into 3 sentences, they don’t really understand it.
• Negotiate and ask for proof. If they want you to spend $10K on these efforts, make them prove that it’s a good investment. If they can’t, think twice.
• Ask around. A lot of this stuff can be done by a college intern or your friend who even some of your best customers who want discounts. Get creative and you might save a ton of money.