Email Marketing

What is Email Marketing?

Email marketing uses email on a commerical level to send marketing messages straight to customer inboxes. This is done with newsletters to a few hundred people all the way up to lists on the order of 40 million email addresses. Email marketing can be extremely powerful for generating high ROI income and developing long term relationships with customers and potential customers.

Email marketing has two major benefits – it is full of valuable data and it is cost-effective. It is an easy way to reach out to lots of different people and find out how you are doing and how you can grow your business. You can give customers access to your newsletters, keep them up to date with your latest events and specials, or send your blog posts, all that are chalk full of valuable analytics data that tells you exactly what to do next.

The Bluecloud Email Marketing Advantage

Bluecloud has unique experience in the email marketing world, having spent 2+ years working with enterprise-level email service providers such as Silverpop and Experian, as well as creating customized Constant Contact accounts. What Bluecloud brings to the table is:

• Full understanding of database marketing and integration to email service providers
• Campaign and Query automation setup – turn your website and email into an oiled machine that drives revenue with zero effort
• Benchmarking for open rates, click rates, and conversion rates based on industry-wide factors
• Advanced marketing techniques such as trigger emails, behavioral campaign logic (if they do not open X email, send Y email, etc), analytics integration and reporting, abandon cart emails, unsubscribe strategy and preference center builds, and RFM marketing.

Email Marketing is Engagement Marketing

Bluecloud succeeds in environments with a wealth of data and disappointing ROI. An email marketing list that is not performing, or worse, not being used, can be turned into an explosive tool for your company. There are a multitude of ways to engage the customer including open rates, click rates, conversions, and list growth, among others. Your current system will be analyzed and remedied using data-driven decisions and strategy and proven best practices.

What separates Bluecloud is the access to data we give you once you send your email. Most companies will hand you a piece of paper that tells you what happened. We’ll tell you what it means and what to do next. Every marketing effort has learnings, and with every learning your company gets better.

If you want to generate growth for your company and make your customers happier, contact Bluecloud today.