Paid Search

Paid Search Advertising and Google AdWords

Paid Search, also known as PPC or CPC, are the sponsored links you see on Google, Yahoo, Bing, and Facebook. This is one of the last bastions of pure market forces in the internet marketing world, driven by pricing, quality, and relevance. Paid search is a very powerful tool if used correctly – it can increase clicks to your site by 15-50% as opposed to organic results alone.

Having an AdWords or Paid Search campaign is only as good as the effort put into it. Bluecloud works with budgets and campaigns of all sizes. Whether it be a light setup just to get a client up and running or a full blown, segmented approach, the goal is the same – maximize your return on investment.

Bluecloud Paid Search and AdWords Advantage

Bluecloud specializes in specific markets of professionals and conversion optimization, providing unique insight for benchmarking and best practices. This can save a client lots of time and money, as the setup hits the ground running. Concerned about saturation of clients? Bluecloud will not take on more than 3 clients for any particular area and broad base keyword field and will never compete against itself. This can be particularly important for lawyers.

Another advantage is the experience Bluecloud has with the Google team itself, having worked with Google to have them set up full, Agency level accounts and walk through exactly how it all works. This can range from budget levels to forecasting, and also opens up the ability to use not often thought of techniques, such as YouTube in-video advertising and other advantage paid search techniques. For larger budgets, this insight is extremely important, as it can provide a full spectrum of testing for ROI.

The third advantage is with landing page design and implementation. Most AdWords and Paid Search firms work with a landing page template that is cost effective and easy for them to whip up. This can be a huge factor in both conversion and quality score, both of which will have a large bottom line impact for any ROI.

Having an eye on Paid Search campaigns is the differerence between a stagnant revenue model and an explosive one. Contact Bluecloud today to find out how you can harness these market forces to catapult your company’s growth.

Here’s a video from Google that talks about AdWords, Paid Search, and the possibilities of them both.