Search Engine Optimization

What is SEO?

SEO is an acronym for Search Engine Optimization. This process is what moves a website up the rankings within search engine results (SERP). SEO is a highly complex area of marketing and has many different parts. The four buckets of SEO are:

• Content – articles, blog posts, news, etc
• Links – both internal (linking from one part of the site to another) and external (another website links to yours)
• Website Architecture and Design – coding language, conversion, ease of Google software to index your site
• IT and Site Mechanics – site speed, 404 redirects, XML sitemaps

All of these can add different advantages to your SEO efforts. Combining them in the correct way can create a powerful solution for you.

SEO Firm – How Bluecloud Can Help

Bluecloud offers a wide range of SEO services for any size business. Most often, the types of packages offered are all-inclusive to create efficiencies and maximize results. Pricing can range depending on market competition and level of effort desired. Specific service offerings include:

• Blog post creation, optimization, and posting
• Keyword research specific to your website and industry to capitalize on high volume terms
• Link building services
• Existing website audits and upgrades
• Website development for maximum SEO impact
• Blog implementation and design
• Full Analytics and Webmaster Tools setup

Most clients opt for a custom program, built to their exact requirements and industry. Understanding the entire spectrum of how SEO works is one of Bluecloud’s specialties, allowing for targeted analysis of the current state of your website and a precise road map to success.

B2B SEO – Leveraging Google to Drive Leads

Bluecloud has a track record of success in the B2B world by using SEO as a lead acquisition model. This holistic approach involves deep dives on market research, microsites, and explosive results.

SEO Microsites for Larger Business

With businesses, you can often be tied down by the political and brand restrictions of a large decision process – you may not have the flexibility to change your company website, but you know you need more leads and more traffic.

Bluecloud provides custom solutions for this exact problem by building targeted microsites that are designed to maximize SEO in a niche market and then feed leads back to the parent website. This is a very specific marketing tool that is for larger companies that need flexibility beyond what their current website can give them.

These microsites can be extremely powerful in generating results in a short time span. This is recommended for large, professional businesses that have subsidiary parts of their business, most often with high value ($10K+) leads. ROI can often be break even within 6 months, leading to a tool that consistently sends leads to the main company with minimal costs.

SEO Works

Here are some screenshost of typical SEO success stories for Bluecloud – what you see below is website traffic over the course of 6-10 months (I need to keep identities confidential for obvious reasons)

You can see when SEO began to kick in and how traffic is operating at an entirely different level now. These efforts included blog posting, link building, and full website re-designs.

For further reading on SEO agreements and SEO FAQ’s, feel free to peruse the blog post on SEO Pricing

To talk about how optimized you want to make your site, contact Bluecloud today.