Web Analytics

Data Driven Decisions For Growth

Google Analytics Screenshot

A Your website is the hub for all your internet marketing efforts. It represents your brand and your services and it needs to do that well. Even if a site looks great and is relatively new to you, it requires attention and maintenance to stay effective. How do you know if one of your links has gone dead? What does it say about your company if your email signup box doesn’t work? Is your website hosting slowing your site down? These are all pieces of the puzzle that you need someone looking at.

Understand The Data, Understand Your Company

The data that comes in to your website goes well beyond visits. You can learn exactly how people came to your site and where they are located around the country and world. You can also see which channels are driving the best revenue goals for your bottom line – organic traffic, paid search, email, social media – find out exactly where you should be spending your time and money.

How Bluecloud Can Help

Bluecloud can provide the following services:

  • Full website audits – from design to advanced traffic funneling analysis
  • Traffic and Visitor Analysis – who’s coming to your site? What keywords are your best performing? What can you do better?
  • Integration into Reporting – turn the Google Analytics platform into a dynamic feed for your reporting
  • Goal and Funnel Setup and Analysis – Track specific actions to create an ROI channel such as filling out a contact form or viewing a specific page
  • Creating financial and traffic forecasts based on a data and best in class benchmarks

The Bluecloud Advantage

Website analytics tell you what is working and what is not working. With a watchful eye, Bluecloud will deliver you a monthly report on how your website is doing from many different angles – who’s coming to your site, where they are coming from, what they are looking for…the list goes on. You can measure the effectiveness of your campaigns (search engine optimization, email, social media, etc) and discover what your best marketing tools are. Every web shop in town canpull  the data and tell you what happened. Bluecloud tells you what happened and the best next steps based on that data. We’re here to get you where you want to go, not tell you how far you’ve gone.

Here’s a video about Google Analytics and how to interpret the data it aggregates