A few years ago, all of us relied heavily on the app store for downloads.
Paid traffic simply wasn’t an option, harnessing the web was impossible to measure.
Now we have Facebook Ads and can purchase installs for (literally) pennies on the dollar. Awesome right?
This solves our customer acquisition costs but failed to address the other half of an ROI – the return.
What good is paid traffic if your app has a lifetime value of $0.05?
In this video I want to show you how you can leverage email marketing to dramatically increase your user lifetime value which will eventually make you ROI positive on your marketing spend.
What you need to know:
- The current app monetization strategy focuses on INTERNAL factors – advertisements, in-app purchases and subscriptions. Our best option of creating more revenue is to get people to re-engage with the app over and over or to get infinitely cheap installs.
- By creating revenue streams OUTSIDE the app, you create a new buying environment, one that is not beholden to the traditional app psychology.
- Collect emails from your users inside your app
- Send them into a highly valuable auto-responder series
- Sell them a high quality, targeted product
- Measure what works
If you do this enough, you’ll find that you get a conversion rate on your product sales that makes the complete marketing funnel profitable…something you never would have been able to achieve before.
Over the next 3-6 months I will be releasing more information + software around this process.
It’s a very powerful strategy that requires a mindset shift for any developer out there. But once you make it, you could be entering a whole new world of profits.
Waiting to see more on this topic in the months to come – especially since I heard really A LOT voices saying that e-mail as marketing tool is in its decline. So I am eager to see new tactics developed.
@StillUntitled – I think email marketing is declining for people who write bad emails and have no strategy. I know plenty of people getting incredible results from email. It’s all about getting the right message to the right user at the right time. Amazing how many people miss that.
@Carter yup, in the meantime I asked around and it turned out that people actually do have (not always) specific tactics and quite clearly defined goals they want to achieve with emails. And some of them say that for them – it works swell. Does the job.
Would like to ask – How can I apply this to mobile games? What could be the possible products and content that could be sent to e-mail subscribers of a game?