Things to Consider Before Building An App

The best entrepreneurs are usually the ones who are willing to take risks and to take a big leap of faith. They are not hindered by pessimism, instead they thrive on optimism. They perceive challenges to be opportunities for growth and they do not let small problems get in the way of their success. The businesses that you look up to and the entrepreneurs behind them—every one of them has taken risks at one point in their paths. However, not all of the risks that they have taken have given them incremental results for their business. There were some that did not work out, some did not deliver the results that they expected, some just did not materialize. While taking risks is a healthy strategy for your business, it is important that you take only those calculated risks. You do not give away what you do not have yet. You do not aim for more when you have not even secured yet what is yours.

Entrepreneurs take risks.

entreprenuers riskTaking risks in your marketing plans gives you more room for possibilities and opportunities. It allows you to explore the things that you can do to ensure the growth of your business and to maximize every chance that you have. With the digital era, almost everyone has started professing how indispensable technology is. Entrepreneurs have found a strategic way to leverage this market behavior. Developing apps and being accessible to the market—this is how every business wants to be. If you want to be on top of the game, you should also consider hiring a developer who can create your app.

But before taking on the app route and before signing your developer’s first paycheck, you should first understand and review some important points that will help you make this app strategy guaranteed to bring you success and growth. After all, you will be spending a huge amount of money as this is a major investment so you better make it right.

It's okay to start small.

start smallOne thing is for sure—you do not need a grand app that will have every feature that you can imagine. You need to start small by using a platform to create a landing page that will talk about the app’s benefits. You can also get some people to sign up for a mailing list so these people will be the first ones to receive updates on your app’s progress. You can simply build a prototype and run a beta test. Through this, you can see how your users will react to the app.

This small app will launch a thousand more improvements, so it is important that you get feedback from the people who have already used your app. You can create mistakes in this small app and once you have perfected it, you can easily launch this on a bigger platform and add more features that will make it more interesting, exciting, and engaging.

To further reiterate other tips on creating an app, here are some of the ways to ensure that your app is successful.

Do not release all features at once.

I know how badly you want to put in all the features in one app, but it would be best to opt for a lean start-up model and from there, you can improve all the other weak points. You can also fix the bugs and add or remove features depending on feedback. What is good about this is that you are not working on an app that is set to fail. There may be some features that will not work, there will be bugs that cannot be easily fixed. However, because you did not launch a full-blown app, you can easily work on it and improve it through time.

Do not lose sight of the trends.

mobile app trendsYou know how fast paced the market can be. Everything changes in the blink of an eye, thus, you need to keep a watchful eye on your target market and ensure that your app is still aligned with their needs, lifestyle, and demand. By being immersed in continuous projects, it will be easier for you to determine the latest industry trends and opportunities. You surely cannot miss any potential that is waiting for you. Act like the leader. Set the trend. Take the lead.

Hire a competent app developer.

If this is your first time creating an app, it is best that you work with someone who is proficient and capable of creating excellent apps. But more than that, you also need to know if his style will fit your needs. Investing in hiring a new team to create your app may be really expensive and unnecessary. You can outsource this and work closely with the developer. He needs to understand your vision of the app and of the business so he can efficiently translate your ideas into the actual app. He should also be skilful in creating features that are of high standard and quality. You can check the previous apps that he has created and his other clients. Through this, you will be able to determine if he will be capable in delivering your requirement.

An app packed with various features and designed with impressive graphics can be really tempting, but if you are just starting to build your own app, it will be best to start small and grow through time.

Make sure you checkout our Mobile App Development guide for even more insights you need to hit the motherload!

How to Make An App


  • Daniel November 18, 2014

    So I’ve had an app idea for the longest time, it’s only recently that I have actually thought about putting my idea out there…I would like to create this app however I don’t have the slightest idea about how to write code or any of that. What would you suggest as a starting point-learn to do this myself, go through a site that will help you create an app without using code (drag and drop), or should I hire someone to create this app. I’m on a tight budget of course so I would prefer the drag and drop option but not sure if there is any chance of creating a decent app that way.

  • Justine November 20, 2014

    Do you have any reccomendations on reputable companies that build apps? Thanks!

  • Carter Thomas Carter Thomas November 24, 2014

    @Daniel – try downloading my first free ebook about where to start – I think it will help you answer a lot of these questions. You can download it here:

    Passdropit URL:
    Password: 1/t73pt86Hj0y%AM

  • Carter Thomas Carter Thomas November 24, 2014

    @Justine – what kind of apps? Games? Regular apps? Whats your budget?

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