App developers have made MILLIONS advertising on Facebook. But... Are Facebook Ads as effective as they used to be? The short answer is - No. The great news is, you're going to see a major price drop on your campaigns come January 1st once Q4 is over. Keep reading to learn why Facebook Ads are getting more expensive [...]

Looking to push your app to the Top Charts? Wondering how many downloads you need for your app to hit #1? If you're looking for consistent downloads and revenue, you will be far better served improving your app's Search Rankings than focusing on hitting the Top Charts. Here's why... Browsing the Top Charts to download apps is not as popular [...]

What happens when old school marketing and new school marketing collide? The money pours in! In the fast paced app business, we're all looking to stay on top with the latest trends and marketing strategies. But don't sleep on old school marketing.  Things like: Direct mail Flyer handouts Jingles & slogans T-shirts & stickers Just ask Color Switch developer, David Reichelt. [...]

Are you still using dumb-links? What if you could generate one universal link for your app that can do everything hundreds of dumb-links do + a lot more? Introducing Smart-links. "Smart-links" autodetect your user's platform/device and autodetects your user's installed apps so you navigate them to exactly where they need to go. All with one link. [...]

With the new more sophisticated App Store comes new ways to gain exposure to your apps. More than 60% of apps are discovered through app store searches, making ASO the #1 method for app discovery and installs (TechCrunch). If you are just getting started with ASO and wondering: What is App Store Optimization? App Store Optimization [...]

The new App Store is HERE accompanied by iOS 11 and the iPhone X.  This wave of fresh energy marks a new starting point for all of us to maximize our potential and reach our dreams. If you're like me, you want to jump in and be the first to capitalize on these new opportunities and hot trends. But [...]

Worried Apple will reject YOUR app? If you're hearing whispers that Apple's new Review Guidelines make it IMPOSSIBLE to get an app approved... Don't panic.  They're simply not true. Today's developer forecast is 🌞 with a good chance of 💰💰💰 What Apple IS doing, is cleaning house and rejecting apps that don't meet their standards. "The App Store has enough fart, burp, flashlight, [...]

Stop wasting time and money paying for app installs! There are other ways to get traffic and scale your app business. Like... Letting others market your app for free in return for paying them a percentage of all sales made. Who are these magical traffic minions? They're called affiliates. Affiliates are influencers, brands, and everyday people who promote your app [...]

Subscribe here: In today's video we are talking about: Travel apps and how to focus in on the audience GoPro's new initiative and what it means for content Twitter user growth and how it impacts your market research and marketing The Future of Facebook Resources: GoPro Content Software: https://www.macrumors.com/2017/07/27/gopro-quik-stories/ Twitter Has Zero Growth: https://www.recode.net/2017/7/27/16049084/twitter-jack-dorsey-q2-earnings-2017 Facebook Crushes Earnings [...]

Subscribe here: In today's video I want to talk about how you should be looking at content style apps and the people that can help you create them. Over the next 12 months the biggest winners in the app business will be people that can successfully partner with others and build something much bigger than [...]