How To Guarantee You Have A Winning App Idea (3 Steps)

Many of you have awesome app ideas.

Others…well, they could use some work 🙂

Over the last few years I've seen a lot of similarities in what works and what doesn't work in the app store.

Like all good things in marketing, they're fundamentals that we so often forget about.

Our ideas are different, right?!

Here's a quick 3 step process you can use to validate your app idea and make sure you're on track for some big wins.

What you need to know:

  1. Market validation. You need to make sure people actually want your app. It's not just about keyword research anymore – you need to find these people on social networks, blogs and the real world and understand who they are and what they need.
  2. Being different and/or better. Competition is real, whether you like it or not. In order to rise to the top, you must do something that separates you from the pack. This can be doing something different than everyone else OR it can be doing the same things as other people but doing it in a much better way.
  3. Make it simple. If you can't explain your app idea in one sentence, how do you expect your customer to understand in under 3 seconds? Simple ideas solve big problems. They also allow for clear goals and winning strategies. Even if your app is complicated, you must make the idea simple.

Follow this 3 part audit and you'll be on your way to the top!

Rock and roll,




  • Manju March 1, 2017

    Great insight as always, Thanks Carter 🙂

  • Miguel March 1, 2017

    Hi I’m am looking for information regarding in-app advertising. Not sure where to start since I am developing my first app and I want to offer in app advertising to generate income from a free app. Can you provide any information ?


  • Cass March 2, 2017

    Hey, Carter! Thanks for all of your posts!

    Do you know of any communities where the app-idea-haver can team up with a programmer and investor?

  • Carter Thomas Carter Thomas March 3, 2017
  • Carter Thomas Carter Thomas March 3, 2017

    @Cass – not really. Unfortunately ideas alone aren’t enough to get most developers / investors interested. You need to offer more than just the idea. Can you provide proven marketing? Do you have unique experience? The more you can bring the equation, the more you’ll be able to find people who will trade you their skills for yours.

  • Jhothiago March 3, 2017

    First thanks for all information !
    I’m a beginner in this industry and i want to know how much cost i want to begin with mobile apps ?

  • Carter Thomas Carter Thomas March 4, 2017

    @Jhotiage – $0 if you’re willing to put in the work. I have about 240 blog posts / videos / podcasts you can use free of charge.

  • Mark March 15, 2017

    Great post indeed! Always simple ideas works. Thanks.

  • Josh June 20, 2017

    Beginner as well. Just want to learn more and more about the starting up process. Where to start, where to research, things of that nature!

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