It's no secret that the holidays hold larger than usual search + download volume.
Many of us developers spend a lot of time trying to leverage the spike so that we can ride the wave of Q4 revenue like everyone else!
Historically, a lot of people would use Christmas and Hanukkah themed apps to nail it. Not only with designs but with keywords that could grab a few hundred new users each day.
But – times have changed. There are new rules and new ways to get results this holiday season.
In this video I talk about how this has changed and what you can do about it, specifically in terms on how to get an app to go viral.
What you should know:
- There are two ways for an app to go viral – extreme sharing via social networks or getting each person to immediately have someone else near them download as well.
- During the holidays (especially in the USA) many people get together with family and friends to celebrate.
- When they download an app, it's 10x easier to tell a group of people “Wow, check out this app” or “Hey you should download this so we can both use it”
- The best way to get that to happen is to create an emotionally connected experience for the user. That's the emotion people want to share most.
This is a very powerful strategy, especially when you use the App Business Strength blueprint of:
- Market Research
- Marketing Plan
- Conversion Optimization
- Retention / Growth
Hope to see some Bluecloud student apps going viral in the coming weeks!