How to Turn A Board Game into A Virtual Game

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Today, I want to talk about how to turn a physical board game into an app. We’ve all played really fun board games before, likes Chutes and Ladders, and Monopoly. People loved to play them. How great would it be to translate these board games into apps? So here a few things you can do [...]

How Long Does It Take To Make An Emoji App?


Today I want to talk to you about how long it actually takes to make an emoji app (without any experience). One of the biggest questions we get from people wanting to make an app, once they see how good this opportunity is, is how long is it going to take me to actually get [...]

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Today I want to talk about the process of going from absolute beginner to having an app in the store making money. Here are the 5 phases or steps that you need to get an app into the store and make money. It’s important to make sure that your app idea is good and that [...]

Using Facebook Messenger To Get App Installs

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Today I want to talk to you about using Facebook Messenger for getting app downloads. Facebook Messenger is the messaging platform within Facebook, and has about a billion users. What’s happening now is there’s this thing called bots, which allow you to create marketing automation and broadcasts within your Facebook page. Meaning, people will message [...]

Should You Make Apps For Apple Or Android?

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Today I’m going to talk to you about whether or not you should do Apple or Android apps. Beginners and also people who have been in the app business for a while often ask: “Should I get to these new markets? Which one? There’s a lot of people using Android phones in my country, which [...]

How To Get Results From Influencer Marketing

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Today, I want to talk to you about Influencer Marketing and how to have an effective campaign with an influencer.   Influencer Marketing is where you will partner with an influencer, somebody typically on social media with a big following that can push lots of eyeballs to your app store page that hopefully convert into [...]

What’s The Best Category In The App Store?


In this video, I want to talk to you about what category is the best for the App Store. I want to walk you through what categories you should be going after, why you should be going after them, and what to do about it. Here, we’re going to focus on iTunes, the Apple App [...]

How Do Apps Make Money In 2017? Best 3 Strategies


Today, I want to talk to you about the best way to make money with apps in 2017. This is a very popular topic among anyone getting in the app business because this is how you’re going to make your return. I want to talk about what’s hot right now, what is working right now. [...]

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Today I want to talk about Facebook's affinity score. Many of you may have noticed that when you log in to your Facebook Ads account, the affinity score isn’t there anymore. A lot of you, including people in the Emoji Arbitrage Course, have gotten used to this idea of having an affinity score, using it [...]

How To A/B Test Your App Icon


I highly recommend doing an A/B test on your app icon so you can get more downloads. Here are 3 strategies to do this: 1. Posting on Facebook You can do the testing on your own Facebook page. But the best place is typically in Facebook groups with other people who are used to providing [...]