How Do Apps Make Money In 2017? Best 3 Strategies


Today, I want to talk to you about the best way to make money with apps in 2017. This is a very popular topic among anyone getting in the app business because this is how you’re going to make your return. I want to talk about what’s hot right now, what is working right now. [...]


Today I want to talk about Facebook's affinity score. Many of you may have noticed that when you log in to your Facebook Ads account, the affinity score isn’t there anymore. A lot of you, including people in the Emoji Arbitrage Course, have gotten used to this idea of having an affinity score, using it [...]

How To A/B Test Your App Icon


I highly recommend doing an A/B test on your app icon so you can get more downloads. Here are 3 strategies to do this: 1. Posting on Facebook You can do the testing on your own Facebook page. But the best place is typically in Facebook groups with other people who are used to providing [...]


A lot of you are getting into Facebook advertising for your apps, or you have heard a lot about Facebook advertising for your apps. It’s an incredible way to get traffic and downloads for apps. That’s why people do it. Of all the platforms, it’s by far the most effective, and also has the best [...]

How To Use Celebrities In An App


Early on in 2012-2013, a handful of our apps were around celebrity themes - musicians, entertainers, influencers. I would take their names and images and I’ll make them cartoon formats and put them into fun games. And it did well. I made a good amount of money doing this. But it wasn’t a very long-lasting [...]

Where Do You Find Good App Templates?


A great way to get started on any new app business or project is to use templates. Instead of building apps from scratch, you start with a framework. It’s a prebuilt template that doesn’t have any of the designs. It’s just the guts. If you start with a template, it’s a lot easier than if [...]

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Before he sat down for his first class in college, Dan Novaes had already built a $2M business online. By the time he was 25, he was making millions more in the app business. His latest project deployed  a marketing strategy that was so effective the company needed to separate the app in order to [...]

Do You Need An NDA For Your App?

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One of the questions that I often get asked is this: Do I need an NDA (non-disclosure agreement) for my new app? Some people who have an app idea or have built something, don’t want to share this information and want to protect themselves. So that when they talk to or hire developers, they are legally [...]


As you start any new project, you subconsciously ask yourself one of two questions 1. What should I do next? OR 2. Is what I'm doing the right thing to do? These may seem the same but they are actually very different. In this video, I explain why: Here's what you need to know: We [...]

The 3 Step System For Winning Facebook Video Ads

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Today, I’d like to share with you a 3-part system that will help you make effective video ads to get cheaper and better installs for your apps. The first 3-5 seconds of the video is crucial. Make the first few seconds pop to get the viewer’s attention. It could be something simple as someone doing [...]