Hi! My names Mark and I've worked on over 2,500 apps the last 5 years (including the #1 app on the paid App Store). In that time, I've developed a lot of killer apps, but my biggest obstacle has been successfully marketing my apps to get the downloads and revenue they deserve. In the beginning, I relied on ASO for app exposure. Next, I [...]
Mobile App Marketing
App Marketing is crucial for acquiring new users and retaining them. Before people use apps they have to know how to find them.
Finding out where users hangout will helps developers learn about their audience and direct stronger campaigns towards them. Advertising to people on third-party networks like Facebook and Instagram is critical for successful App Marketing and acquiring new users. We can also earn more revenue and increase engagement with users who area already using our apps.
App Marketing also helps boost the user experience. We can market our apps to be masculine/feminine through metadata items like icon, title, keywords, screenshots, and description areas.
There are tons of free ways to market apps. Websites, metadata, and social campaigns or some basic strategies that help drive in users. Once developers are familiar with their users, they can also launch paid campaigns to give an enhanced look at a product and better capture new users.
We’ve written tons of free articles that will help our readers learn more about acquiring new users, engaging current users, push messages, in-app messages, metadeta setup, targeting specific demographics and more.
Checkout Bluecloud Solutions articles below and learn how you can improve your App Marketing and start crushing.
A lot of you are getting into Facebook advertising for your apps, or you have heard a lot about Facebook advertising for your apps. It’s an incredible way to get traffic and downloads for apps. That’s why people do it. Of all the platforms, it’s by far the most effective, and also has the best [...]
Today, I’d like to share with you a 3-part system that will help you make effective video ads to get cheaper and better installs for your apps. The first 3-5 seconds of the video is crucial. Make the first few seconds pop to get the viewer’s attention. It could be something simple as someone doing [...]
If you are looking for a profitable app niche, this is where you should start. So many people miss this critical element and end up wasting a LOT of time and money chasing losing numbers. Are you getting some traction on your paid app but can't seem to get any in-app purchases? Or are you [...]
Today I’m going to talk about the number one reason why most app developers are not getting many downloads. I’ve been getting lots of emails from app developers, the people who’ve built a few apps and are having a hard time getting downloads. It’s clear that there’s one principle that isn’t being widely used yet [...]
A few years ago, all of us relied heavily on the app store for downloads. Paid traffic simply wasn't an option, harnessing the web was impossible to measure. Now we have Facebook Ads and can purchase installs for (literally) pennies on the dollar. Awesome right? Sort of. This solves our customer acquisition costs but failed [...]
After the first day of our SF Summit, I was walking to the local pub with one of the youngest members of our community. He asked me if I had any advice for someone in his position - young, eager and fresh off a few recent failures. When you're between the age of 18 and [...]
Here in Silicon Valley, we are biased around venture capital. The explosive potential of startups is the equivalent of intellectual cocaine, something that virtually all business people are attracted to. Slower growth, on the other hand, is all but shunned in this ecosystem of IPOs and 5,000% returns. The idea of compounding interest is a [...]
This past week I attended an event all about launching and scaling your business. It was cool. Definitely had a San Francisco flair to it as most of the talks were from founders who didn't get into the details the way many of we do in the app business. My favorite talk was by Alex [...]
It's no secret that the holidays hold larger than usual search + download volume. Many of us developers spend a lot of time trying to leverage the spike so that we can ride the wave of Q4 revenue like everyone else! Historically, a lot of people would use Christmas and Hanukkah themed apps to nail [...]
Whenever I say the words "analytics" I usually see a lot of eyes glazing over. Most people in the app business associate analytics with thousands of data points, the kind of information that only scientists can decipher. What many people DON'T realize, however, is that analytics are much easier to implement and measure than they [...]
Did you know that over 500 million people are using Instagram? And over 100M people are using the Instagram Stories function every day? It's crazy. What's also crazy is the amount of traffic some of these accounts can move. Large accounts (100,000+ followers) can easily drive thousands of clicks to different websites every single day. [...]
Any time you see displacement in a marketplace, opportunity is abound. There is an inherent movement from one sector to another. This happens all the time in the financial world and is often when riches are made. The same is true for the marketing world. Last week Twitter shut down the popular video sharing service Vine leaving [...]
Hey guys - here's a new style of post that overviews a topic I've been getting a lot of questions about. Check it out! What's up ladies and gentlemen, this is Carter Thomas and I am doing a blog post video about market research versus keyword research. Now, very quickly, this is not a sales [...]
Learn how important (and addictive) Facebook Ads are for buying traffic to digital products like apps. This post features Manol Georgiev, an app expert who has managed over $7M in advertising spend to acquire new users. He also runs his own app business with a game portfolio of over 4 million downloads. Included in the post is a link to the Bluecloud podcast interview featuring Carter Thomas and Manol Georgiev.