Mobile App Marketing

App Marketing is crucial for acquiring new users and retaining them. Before people use apps they have to know how to find them.

Finding out where users hangout will helps developers learn about their audience and direct stronger campaigns towards them. Advertising to people on third-party networks like Facebook and Instagram is critical for successful App Marketing and acquiring new users. We can also earn more revenue and increase engagement with users who area already using our apps.

App Marketing also helps boost the user experience. We can market our apps to be masculine/feminine through metadata items like icon, title, keywords, screenshots, and description areas.

There are tons of free ways to market apps. Websites, metadata, and social campaigns or some basic strategies that help drive in users. Once developers are familiar with their users, they can also launch paid campaigns to give an enhanced look at a product and better capture new users.

We’ve written tons of free articles that will help our readers learn more about acquiring new users, engaging current users, push messages, in-app messages, metadeta setup, targeting specific demographics and more.

Checkout Bluecloud Solutions articles below and learn how you can improve your App Marketing and start crushing.
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How To Beat The Facebook Algorithm For Cheaper App Installs

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App developers have made MILLIONS advertising on Facebook. But... Are Facebook Ads as effective as they used to be? The short answer is - No. The great news is, you're going to see a major price drop on your campaigns come January 1st once Q4 is over. Keep reading to learn why Facebook Ads are getting more expensive [...]

3 Ways To Increase App Downloads With Search Rankings

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Looking to push your app to the Top Charts? Wondering how many downloads you need for your app to hit #1? If you're looking for consistent downloads and revenue, you will be far better served improving your app's Search Rankings than focusing on hitting the Top Charts. Here's why... Browsing the Top Charts to download apps is not as popular [...]

Get Your Best App Customers With QR Codes

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What happens when old school marketing and new school marketing collide? The money pours in! In the fast paced app business, we're all looking to stay on top with the latest trends and marketing strategies. But don't sleep on old school marketing.  Things like: Direct mail Flyer handouts Jingles & slogans T-shirts & stickers Just ask Color Switch developer, David Reichelt. [...]

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Are you still using dumb-links? What if you could generate one universal link for your app that can do everything hundreds of dumb-links do + a lot more? Introducing Smart-links. "Smart-links" autodetect your user's platform/device and autodetects your user's installed apps so you navigate them to exactly where they need to go. All with one link. [...]

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Stop wasting time and money paying for app installs! There are other ways to get traffic and scale your app business. Like... Letting others market your app for free in return for paying them a percentage of all sales made. Who are these magical traffic minions? They're called affiliates. Affiliates are influencers, brands, and everyday people who promote your app [...]

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Hi!  My names Mark and I've worked on over 2,500 apps the last 5 years (including the #1 app on the paid App Store). In that time, I've developed a lot of killer apps, but my biggest obstacle has been successfully marketing my apps to get the downloads and revenue they deserve. In the beginning, I relied on ASO for app exposure. Next, I [...]

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A lot of you are getting into Facebook advertising for your apps, or you have heard a lot about Facebook advertising for your apps. It’s an incredible way to get traffic and downloads for apps. That’s why people do it. Of all the platforms, it’s by far the most effective, and also has the best [...]

The 3 Step System For Winning Facebook Video Ads

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Today, I’d like to share with you a 3-part system that will help you make effective video ads to get cheaper and better installs for your apps. The first 3-5 seconds of the video is crucial. Make the first few seconds pop to get the viewer’s attention. It could be something simple as someone doing [...]

App Market Research – Front End Vs Back End

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If you are looking for a profitable app niche, this is where you should start. So many people miss this critical element and end up  wasting a LOT of time and money chasing losing numbers. Are you getting some traction on your paid app but can't seem to get any in-app purchases? Or are you [...]

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Today I’m going to talk about the number one reason why most app developers are not getting many downloads. I’ve been getting lots of emails from app developers, the people who’ve built a few apps and are having a hard time getting downloads. It’s clear that there’s one principle that isn’t being widely used yet [...]

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A few years ago, all of us relied heavily on the app store for downloads. Paid traffic simply wasn't an option, harnessing the web was impossible to measure. Now we have Facebook Ads and can purchase installs for (literally) pennies on the dollar. Awesome right? Sort of. This solves our customer acquisition costs but failed [...]

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After the first day of our SF Summit, I was walking to the local pub with one of the youngest members of our community. He asked me if I had any advice for someone in his position - young, eager and fresh off a few recent failures. When you're between the age of 18 and [...]

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Here in Silicon Valley, we are biased around venture capital. The explosive potential of startups is the equivalent of intellectual cocaine, something that virtually all business people are attracted to. Slower growth, on the other hand, is all but shunned in this ecosystem of IPOs and 5,000% returns. The idea of compounding interest is a [...]

How To Pre-Launch Your App & Get 100,000 Seed Users

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This past week I attended an event all about launching and scaling your business. It was cool. Definitely had a San Francisco flair to it as most of the talks were from founders who didn't get into the details the way many of we do in the app business. My favorite talk was by Alex [...]

How To Make An App Go Viral During The Holiday Season

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It's no secret that the holidays hold larger than usual search + download volume. Many of us developers spend a lot of time trying to leverage the spike so that we can ride the wave of Q4 revenue like everyone else! Historically, a lot of people would use Christmas and Hanukkah themed apps to nail [...]