Sometimes we get so caught-up with the development side of our app projects that we forget to build the most important piece of our business, the buyer-seller relationship. The message you project and relationships you build with your audience will decide whether your app is a success or failure. Over the years, I've talked and worked alongside a [...]
Facebook's latest update has businesses freaking out. And guess what, YOUR marketing strategy is effected too. The new algorithm change is cleaning house on advertisers that are abusing the platform, and leaving more room for you - the "Good" marketer. Before you spend one more dime on marketing your app or business, learn about the new changes in the Facebook platform and [...]
Hi! My names Mark and I've worked on over 2,500 apps the last 5 years (including the #1 app on the paid App Store). In that time, I've developed a lot of killer apps, but my biggest obstacle has been successfully marketing my apps to get the downloads and revenue they deserve. In the beginning, I relied on ASO for app exposure. Next, I [...]
What happens when you mix Social Media with Ecommerce? BIG PAYOUTS! The average person spends more than 3 hours a day on Social Media sites. Mobile companies are cashing in by combining Social Media and Shopping in such a way that the consumer doesn't even notice. No more entering credit cards and writing checks, now days you swipe your finger and you're good to go. The good news is, every company and service is headed this way and you can get a head start. Its a whole new realm. Remember the traditional models like Freemium and In App Purchases? Imagine storing all your user's data, managing payments and even shipping goods! Sounds challenging to me and another page in Apple's book that keeps us on our toes. Learn more about this new age and get ready to rock!
The industry of global mobile advertising has been continuously booming for the past years. From 2012 to 2013, there is a rather high growth rate of 88.8% in total revenue, jumping from $5.3 billion in 2011, to $8.9 billion in 2012. In a press release by IAB Mobile Marketing Center of Excellence, it was revealed [...]
Post updated June 4, 2015. Everyone is talking about Twitter these days and for good reason. It is an amazing microblogging platform and one that every small business should embrace as part of their overall social media marketing strategy. It seems that most people in business are starting to realize that social media, though free, really [...]
Wondering why your social media attempts are failing? This stuff is no joke, but also one of the best streams of traffic for an app. With Facebook not integrated in almost all our apps, and their knowledge base of who we are, they're basically like a second App Store catering straight to our desires. What better place to advertise an app right? Unfortunately it is a little more complicated than that, but can be done with a little bit of elbow grease. Read on to learn more about Social Media, and how much it costs to run traffic campaigns.