How To Get Your First Emoji App To #1 (Part 2)

If you created a few apps…and they didn't make ANY money…would you keep going?

Most people wouldn't.

They certainly wouldn't keep going for a few more years.

A lot of people will tell you that this perseverance and hard work is what will get you to #1 in the app store.

But Paxton Hare quickly realized it wasn't a matter of working harder, it was about putting energy into the right places.


Download On APp Store

As a trained developer, Paxton has worked on countless engineering projects in his career. He's very sharp and always looking to improve and learn.

In 2016, after steering clear of paid information products, he decided to check out the Bluecloud community and soak up everything he could.

This culminated in a “re-focus” where he started to look at the app store like a  marketer, not an engineer and picked up a copy of the Bluecloud App Formula course.

Fast forward and Paxton quickly began researching potential audiences for his new Emoji app (a template included in the course).

He started listening to the market for answers and using tools like Facebook to understand how his marketing efforts could be most effective.

Most surprising? He didn't think about keywords once, a huge departure from the “old school” methods. Being able to control traffic was an idea he couldn't shake.

He received a notification from iTunes that let him know his app was Ready For Sale….and his heart sank.

Was this going to work?

What if he failed miserably?

What if everything didn't work out?

As you'll hear in this interview, Paxton turned that fear into fire and became one of the most successful Emoji app developers in the Entertainment category for much of 2017 (so far).

Join us on this incredible journey by listening below.

In this episode you will learn:

  • 5:10 – How Paxton went from being non-app developer to making an app
  • 12:36 – How NOT to pick an app idea (and what most people do anyway)
  • 18:01 – The mindset shift Paxton had about the app business
  • 27:48 – How to launch an Emoji app like a boss
  • 35:34 – Why believing in your product is the only way to handle the stress of paid traffic
  • 41:37 – How Paxton used stock images to make his Emoji app
  • 51:48 – The importance of getting feedback from your users
  • 59:56 – How to pick a winning Emoji niche

Resources mentioned:

Download this podcast episode on iTunes

Please Share this Post!

Please share this post with someone who you think would be inspired by this story! And don’t forget to download the WeinerMoji app available in the App Store now.

To learn more about Paxton and Weinermoji, visit HareSquared or contact Paxton using the contact form on the page.

Stay tuned for Part 3 of this Emoji series and some important announcements about the latest Emoji course coming out

Talk soon,




  • Greg February 11, 2017

    Congrats and amazing story. $0.25 installs for a $1.99 app. I have struggled to get $0.40 installs for a free app that is fairly niche with an ad that gets 10 for relevance. Your story gives me hope that I can achieve $0.25 installs for my free app…

    Paxton, what was your ad relevance score? I am assuming it was 10. What countries did you target? Was it all countries or only USA?

    Thanks and I wish you continued success

  • Adrian Parkes February 12, 2017

    Rockstar! 🙂

  • Brandon Knoepfle February 25, 2017

    Carter, I’ve gotta say your system does work! Just might not be easy. I’ve been grinding day and night at this for close to 9 months now. I’ve just launched my latest app on Google(currently submitting iOS version tonight) and wanted to post about my Facebook app install marketing campaign. Since I launched the campaign over a week ago I’ve been consistently getting $0.03 installs in tier 2 and 3 countries. Mainly Asia, Middle East, North Africa, and Russia. I’ve found reasonable success in these often overlooked markets. A few days ago my app, Twitch Super Ninja Adventure was ranked 3rd in Top New Free Arcade in Algeria. I’ll take it! Thanks man for your experience and expertise. Hopefully soon I can generate enough cash to jump on a plane to join you in Hawaii.

  • Brandon Knoepfle February 25, 2017

    Proof of FB Installs

  • Jeremy Lawson March 1, 2017

    Hey Carter, that was great and I can’t wait for Part 3. Will certainly share this post. People need inspiration to turn fear to fire!!!

Leave a Comment